Company News, New Products

Beautycounter Rolls Out Carbon-Black-Free Think Big All-In-One Mascara

Clean formulation features conditioning tripeptide technology.

Beautycounter has rolled out what it is calling one of its biggest launches to-date:Think Big All-In-One Mascara. The brand says this new clean formulation does not include carbon black, which the beauty maker prohibits as a potential carcinogen and organ system toxin.
 
The lash formulation contains conditioning tripeptide technology, which supports stronger, healthier-looking lashes, as well as (provitamin B5), rice bran, calendula and carnauba waxes.
 
The creamy, buildable mascara ($27) is said to deliver full, long and lifted lashes, according to the company, which earlier this year was acquired by The Carlyle Group.
 
Beautycounter's Never List contains nearly 1,800 ingredients.

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